Chevron Advocacy Network: Aunt Edna Branding

Late in 2017, the Chevron Advocacy Network wanted to personalize their advocacy web pages with an Aunt Edna icon/logo. "Every family has an 'Aunt Edna' figure that questions big business, the government, and various global issues; usually around the holidays." CAN members can refer to the Aunt Edna site for up-to-date information on the benefits and local issues that make up the oil industry, and Chevron in particular. CAN members can also direct "Aunt Ednas" to the website to see the information for themselves.