Art Direction
No one person can take credit for a great team. I was able to co-lead a remarkable stable of talent including designers, marketing managers, writers and developers. Our own mission was cut short, but not before creating a pathway to cannabis awareness. Partnering with all stakeholders in the movement our goal was to help dispensaries reach patients and customers to introduce them to the best products on the market; help them navigate the choices; facilitate new patients in obtaining medical cards and promote the industry as a whole. Below is some of our work.
No one person can take credit for a great team. I was able to co-lead a remarkable stable of talent including designers, marketing managers, writers and developers. Our own mission was cut short, but not before creating a pathway to cannabis awareness. Partnering with all stakeholders in the movement our goal was to help dispensaries reach patients and customers to introduce them to the best products on the market; help them navigate the choices; facilitate new patients in obtaining medical cards and promote the industry as a whole. Below is some of our work.
Ignite Campaign
Inspired from Antibition Advocacy core principles of Unite, Inspire, Ignite, this campaign blanketed Chicago prior to the adult recreational launch in 2020. Metro Lights posters and Junior CTA billboards were utilized to raise awareness. Retail locations such as Massachusetts and Chicago were allowed the option to use the campaign to promote Mission's messaging.
Art Direction | Creative | Design
Inspired from Antibition Advocacy core principles of Unite, Inspire, Ignite, this campaign blanketed Chicago prior to the adult recreational launch in 2020. Metro Lights posters and Junior CTA billboards were utilized to raise awareness. Retail locations such as Massachusetts and Chicago were allowed the option to use the campaign to promote Mission's messaging.
Art Direction | Creative | Design
Digital and Social
In step with the Marketing Manager, Project Managers, Lead and Creative Designers to establish new processes, standard procedures and consistent cadence with various points of contact such as Springbig, Instagram, Facebook, LinkedIn to bring awareness for the Mission brand. Stakeholders such as cultivators, vendors and other dispensaries sharing the same goal of bringing medicine and relief to patients and adult use consumers. Adobe Suite, Canva, Mailchimp, Constant Contact were all used to generate graphic content.
Art Direction | Creative | Design
In step with the Marketing Manager, Project Managers, Lead and Creative Designers to establish new processes, standard procedures and consistent cadence with various points of contact such as Springbig, Instagram, Facebook, LinkedIn to bring awareness for the Mission brand. Stakeholders such as cultivators, vendors and other dispensaries sharing the same goal of bringing medicine and relief to patients and adult use consumers. Adobe Suite, Canva, Mailchimp, Constant Contact were all used to generate graphic content.
Art Direction | Creative | Design
Advocacy Time Line
Leaders in 4Front Ventures and Mission are heavily immersed into the advocacy movement. From social equity and inequity, legislative change and preserving the culture of marijuana use, several campaigns on awareness are under way. Dispensaries are tasked with providing education, and outreach. We partnered with stakeholders to bring awareness to the social and economic issues surrounding recreational and medicinal uses of cannabis.
Art Direction | Creative | Design
Leaders in 4Front Ventures and Mission are heavily immersed into the advocacy movement. From social equity and inequity, legislative change and preserving the culture of marijuana use, several campaigns on awareness are under way. Dispensaries are tasked with providing education, and outreach. We partnered with stakeholders to bring awareness to the social and economic issues surrounding recreational and medicinal uses of cannabis.
Art Direction | Creative | Design
Dispensary concepts
Working with Facility Directors, architects, general managers,city and state regulatory agencies the Art Director and design staff would generate concepts from as-built layouts and elevations for weekly review.
Art Direction | Creative | Design | 3D
